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For Brands

Practical perspectives on for brands — written for founders who think long-term.

Featured 5 Brand Positioning Lessons From Lenskart’s Franchise Growth
For Brands

5 Brand Positioning Lessons From Lenskart’s Franchise Growth

The most underestimated decision a founder makes in the early years of a consumer brand is positioning. Most treat it as a marketing exercise…
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3 Mistakes Indian Brands Make When Expanding to Dubai
For Brands

3 Mistakes Indian Brands Make When Expanding to Dubai

Dubai is the most common first international destination for Indian brands expanding to Dubai and the GCC —…
Subway’s Decline Proves Why Franchise Models Must Evolve
For Brands

Subway’s Decline Proves Why Franchise Models Must Evolve

Franchise model evolution is not a strategic option for brands that want to scale long-term. It is a…
7 Investor Signals Every Founder Must Read Before Pitching
For Brands

7 Investor Signals Every Founder Must Read Before Pitching

Knowing how to read investor signals during fundraising is the difference between closing a round in three months…
How to scale a business without founder dependency
For Brands

How to scale a business without founder dependency

Understanding how to scale a business without founder dependency is one of the most important — and most…
5 Proven Reasons Why International Expansion Fails
For Brands

5 Proven Reasons Why International Expansion Fails

International expansion is one of the most misunderstood growth decisions a brand can make. Most businesses treat it…
How Legacy Brands Scale in India Bata, Tanishq & CaratLane
For Brands

How Legacy Brands Scale in India Bata, Tanishq & CaratLane

Understanding how legacy brands scale in India reveals something most growing businesses overlook — scale is rarely the…
How a F&B brand built a 20-outlet franchise network in 18 months
For Brands

How a F&B brand built a 20-outlet franchise network in 18 months

The New Era of F&B Franchise Expansion in India India’s food and beverage industry is evolving rapidly. Consumers…
How We Closed 180+ Beauty Franchise Deals
For Brands

How We Closed 180+ Beauty Franchise Deals

Naturals Salon is India’s largest unisex salon chain — founded in Chennai in 2000 by Veena Kumaravel and…
How We Closed ₹20+ Crore in Lab Grown Diamond Franchise Deals
For Brands

How We Closed ₹20+ Crore in Lab Grown Diamond Franchise Deals

The Reality of Luxury Franchise Expansion in Today’s Market Building a successful lab grown diamond franchise in today’s…
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